Solokey turned one-time users into repeat customers

About Solokey

Loyalty that pays for itself

Solokey acquires users efficiently but watched too many never return. Discounts moved the needle once and trained customers to wait for the next coupon — eroding margin without building habit. The team suspected loyalty could fix retention, but had no infrastructure: no member system, no points engine, no way to measure what worked.

Challenges

Leaky bucket growth

Before Luma, Solokey had no way to reward repeat behavior — only acquisition discounts that attracted bargain hunters. Marketing could not tell whether a campaign created revenue or just moved purchases forward. With earn-and-burn rules, partner-funded rewards and engagement analytics, retention became a system instead of a hope.

Outcomes

What changed

• Repeat purchase rate more than doubled as members collected and redeemed points.
• Partner-funded rewards grew the catalog without growing Solokey’s budget.
• Campaign analytics killed underperforming rewards and doubled down on winners.

“We stopped renting attention with discounts and started owning it with loyalty.”

Growth Lead — Solokey